GEELY EX5英国上市发布GEELY EX5UK Market Launch

客户ClientGEELY EX5市场Market英国United Kingdom年份Year2025

项目概览Overview

GEELY EX5 进入英国。JEVA 统筹发布会、直播、影像与广告素材，让第一天拍下的内容继续服务媒体、社交和后续传播。GEELY EX5 entered the UK market. JEVA coordinated the launch, livestream, photography and campaign assets, extending launch-day production across press, social and ongoing communications.

01UK LAUNCH

英国市场发布United Kingdom market launch

02LIVE

直播与拍摄同步Broadcast and event capture

03MULTI-FORMAT

媒体、社交与广告素材Press, social and campaign assets

01 / 背景Context

一次发布，同时面对三类观众。One launch, with three audiences.

英国发布会需要同时面对来宾、媒体和线上观众。直播信号、车辆拍摄、活动流程与广告素材在同一天发生，每个团队都要沿着统一的发布节奏工作。The UK launch had to serve guests, press and an online audience at the same time. Livestream, vehicle filming, event production and campaign assets all converged on one day and one shared schedule.

02 / 项目动作What we did

直播、拍摄和活动共用一份时间表。Livestream, filming and event on one schedule.

JEVA 统筹直播拍摄、发布会影像、广告内容和多规格素材交付。团队提前规划车辆、嘉宾与镜头的时间线，让发布流程与后续内容制作共用同一套素材计划。JEVA coordinated livestream capture, event photography, campaign content and multi-format delivery. Vehicle, guest and camera timings were planned in advance, allowing the live event and subsequent communications to share one asset plan.

03 / 交付Delivery

一场发布，覆盖媒体、社交与广告。One launch across press, social and advertising.

发布当天完成直播、活动记录和首批传播素材。随后交付的多规格内容覆盖媒体、社交与广告渠道，为 GEELY EX5 的英国上市建立统一开场。The launch delivered a live broadcast, event record and first wave of campaign assets. Multi-format content then carried the same launch story into press, social and advertising channels.

工作范围Scope of work

这次，我们负责这些。What we were responsible for.

01发布策略与内容规划Launch strategy and content architecture
02全程直播与活动拍摄Livestream and event capture
03广告与社交内容制作Campaign and social content production
04多平台、多规格素材交付Multi-platform asset delivery

七天 / 多地拍摄Seven days / Multiple locations

McLaren × Harper’s BAZAARMcLaren × Harper’s BAZAAR

JEVA 在七天、多地拍摄中协调媒体、艺人与制作团队，完成品牌影片、广告视觉和社交内容。车辆、人物与地点沿同一份制作计划推进。Across a seven-day, multi-location production, JEVA coordinated media, talent and on-site teams to deliver brand film, campaign visuals and social content. Vehicles, people and locations moved to one production plan.

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