London Square长期内容合作London SquareOngoing Content Partnership

客户ClientLONDON SQUARE市场Market英国 / 海外市场UK / International年份YearONGOING

项目概览Overview

JEVA 长期支持 London Square 的多个住宅项目，从 viewbook、影片和摄影，到社交内容与中国市场搜索推广，素材始终围绕销售阶段与买家决策组织。JEVA supports multiple London Square developments across viewbooks, film, photography, social content and China-focused search, with every asset shaped around the sales stage and buyer decision.

01ONGOING

长期内容与营销支持Long-term content partnership

02MULTI-PROJECT

覆盖多个住宅项目Work across multiple developments

03UK + CHINA

英国与中国市场UK and China markets

01 / 背景Context

多个项目，不同销售阶段。Multiple developments at different sales stages.

每个住宅项目都有自己的定位、销售节点与受众。线下销售资料、数字内容和海外推广需要及时更新，也要保持同一套项目信息和视觉标准。Every development has its own position, sales milestones and audience. Sales materials, digital content and international promotion need regular updates while maintaining one set of project facts and visual standards.

02 / 项目动作What we did

根据销售阶段安排内容。Content planned around each sales stage.

JEVA 为各项目规划内容清单与使用渠道，制作 viewbook、影片、摄影和社交素材，并配合中国市场的搜索推广。每轮内容都跟随销售阶段调整，供展厅、网站、社交与广告使用。JEVA plans the content set and channel use for each development, producing viewbooks, film, photography and social assets alongside China-focused search activity. Each round follows the sales stage and serves showrooms, websites, social and advertising.

03 / 交付Delivery

一套核心信息，适配不同买家和渠道。One source, adapted for different buyers and channels.

多个项目获得一套持续更新的销售与传播素材。当地团队和海外渠道可以调用同一组核心信息，再根据不同买家的需要调整。Multiple developments now have an evolving set of sales and campaign assets. Local teams and international channels draw from the same core information, adapted to each buyer touchpoint.

工作范围Scope of work