VILLA 门东源邸品牌影片VILLA Mendong YuandiBrand Film

客户ClientVILLA 门东源邸市场Market中国 / 南京Nanjing / China年份Year2025

项目概览Overview

JEVA 为南京门东源邸制作品牌影片。人物、自然、室内光线与抵达的情绪被连成一段缓慢展开的旅程，为项目建立克制、安静的影像语气。JEVA produced a brand film for VILLA Mendong Yuandi in Nanjing. People, landscape, interior light and the feeling of arrival unfold as one measured journey, giving the project a quiet and restrained visual language.

01NANJING

南京秦淮项目A Qinhuai, Nanjing project

02BRAND FILM

地产品牌影像Property brand storytelling

034K MASTER

品牌影片与关键静帧Film master and key stills

01 / 背景Context

先建立感受，再介绍项目。Create the feeling before explaining the property.

门东源邸位于南京秦淮区。项目需要的不是一支罗列卖点的常规地产片，而是一种先被感受到、再被记住的生活气质。Mendong Yuandi is located in Nanjing's Qinhuai district. The brief called for more than a conventional property film built around features; it needed a way of living that could be felt before it was explained.

02 / 项目动作What we did

一段由光线和人物带动的旅程。A journey led by light and character.

影片以宽银幕构图、自然光和人物移动组织节奏。从清晨、室内到户外，从独处到同行，镜头用衣料、光影、树木、水面和一段抵达，把空间想象转化为可以进入的生活片段。The film uses widescreen composition, natural light and human movement to set its pace. Moving from morning interiors to open landscape, and from solitude to companionship, fabric, shadow, trees, water and arrival turn the idea of home into lived moments.

03 / 交付Delivery

一支完整影片，一套可延展的影像。One complete film, with imagery built to travel further.

项目完成 4K 品牌影片，并从原片整理出一组可用于网站、提案和后续传播的关键静帧。完整影像保持统一的色彩、节奏与叙事方向。The project delivered a 4K brand film and a set of key stills for the website, presentations and continued communications, with one consistent colour, pace and narrative direction throughout.

工作范围Scope of work