SHEIN 欧洲户外广告投放SHEIN EuropeOut-of-Home Campaign

客户ClientSHEIN / EUROPE DOOH市场Market德国 / 英国Germany / United Kingdom年份Year2025—2026

项目概览Overview

JEVA 为 SHEIN 统筹德国与英国的户外媒体执行，负责点位协调、素材适配、上线排期、现场确认与交付复盘。JEVA coordinated SHEIN’s out-of-home delivery across Germany and the UK, covering locations, creative adaptation, live schedules, on-site checks and post-campaign reporting.

01GERMANY + UK

德国与英国市场协同Coordinated delivery across Germany and the UK

02OOH / DOOH

户外与数字户外媒体Out-of-home and digital out-of-home media

03DELIVERY

上线、核验与复盘Launch, verification and reporting

01 / 背景Context

让不同城市按同一套计划上线。One rollout plan across multiple cities.

跨城市户外投放同时牵动媒体资源、点位、素材规格和上线日期。不同市场的执行团队需要在同一套计划下推进，并及时处理现场变化。A cross-city outdoor campaign brings media inventory, locations, creative specifications and live dates into one schedule. Delivery teams in different markets needed to work from the same plan and respond quickly to on-site changes.

02 / 项目动作What we did

从媒介计划到现场确认。From media plan to on-site verification.

JEVA 统筹德国与英国的媒体资源、点位、素材规格和上线排期，并在投放期间完成状态确认、现场记录与交付核验。JEVA coordinated media inventory, locations, creative specifications and launch schedules across Germany and the UK, then handled live-status checks, on-site documentation and delivery verification.

03 / 交付Delivery

跨城市媒体交付按计划完成。Cross-city media delivery completed as planned.

跨市场投放按计划完成，核心点位和上线节点得到确认。项目同时形成现场记录与复盘材料，供品牌后续传播与内部总结使用。The cross-market rollout was completed as planned, with priority locations and live dates confirmed. On-site records and reporting materials were also prepared for continued communications and internal review.

工作范围Scope of work