PUBG MOBILE ×汉堡马拉松PUBG MOBILE ×Hamburg Marathon

客户ClientPUBG MOBILE市场Market德国 / 汉堡Hamburg / Germany年份Year2026

项目概览Overview

PUBG MOBILE 进入汉堡马拉松的 42.195 公里。JEVA 规划赞助点位、协调赛事物料，并把跑者、观众和品牌一起拍进比赛。PUBG MOBILE entered all 42.195 kilometres of the Hamburg Marathon. JEVA planned sponsorship locations, coordinated race assets and captured runners, spectators and brand in the same frame.

01HAMBURG

汉堡城市赛道Hamburg city course

02RACE DAY

比赛日执行Live race-day delivery

03PHOTO LIBRARY

社交与 PR 内容资产Social and PR content assets

01 / 背景Context

在城市马拉松中获得持续露出。Sustained visibility across a city marathon.

汉堡马拉松沿城市中心展开，赛道两侧汇集赛事伙伴、观众和媒体。PUBG MOBILE 需要在高密度环境中获得清晰、连续的露出，同时满足物料、点位和进场时间的严格要求。The Hamburg Marathon runs through the city centre, bringing sponsors, spectators and media to a tightly managed course. PUBG MOBILE needed clear, repeated visibility while meeting strict requirements for assets, locations and access times.

02 / 项目动作What we did

从赞助点位到赛事摄影。From sponsorship locations to race photography.

JEVA 梳理可用权益与核心点位，协调围挡、品牌物料和赛事日排期。摄影集中记录跑者经过、观众聚集和汉堡地标进入画面的时刻，让每张照片同时交代赛事规模与品牌位置。JEVA mapped the available rights and priority locations, then coordinated course barriers, branded assets and the live schedule. Photography focused on moments where runners, spectators and Hamburg landmarks shared the frame, giving every image a clear sense of scale and place.

03 / 交付Delivery

比赛日执行与后续传播素材。Race-day delivery and content for continued use.

PUBG MOBILE 在赛道、观众区和赛事影像中连续出现。项目完成比赛日执行，并交付一组可用于社交、PR 和品牌回顾的照片。PUBG MOBILE appeared consistently across the course, spectator zones and event photography. Delivery covered the live activation and a content library for social, PR and post-event communications.

工作范围Scope of work