SHEIN 科莫湖夏日游艇体验SHEIN Summer YachtExperience, Lake Como

客户ClientSHEIN市场Market意大利 / 科莫湖Lake Como / Italy年份Year2026

项目概览Overview

SHEIN Summer Yacht Experience 将游艇变成四小时的移动秀场。登船、社交、时装展示与日落航行依次展开，每个环节都同时服务宾客和拍摄。The SHEIN Summer Yacht Experience turned a yacht into a four-hour moving stage. Arrival, social moments, fashion presentations and a sunset cruise unfolded across Lake Como, each planned for both guests and content.

01LAKE COMO

科莫湖目的地体验Lake Como destination experience

024 HOURS

四小时游艇航程Four-hour yacht journey

03FASHION + SOCIAL

时装展示与宾客社交Fashion presentation and guest social

01 / 背景Context

一艘游艇，四小时活动。One yacht. A four-hour event.

游艇空间有限，场地持续移动。嘉宾接待、时装展示、品牌装置和拍摄窗口都要跟随航程推进，还要让科莫湖的自然景色进入每个关键画面。A yacht offers limited space and a venue that is always moving. Guest arrival, fashion presentations, branded installations and shooting windows had to follow the route while bringing Lake Como into each key scene.

02 / 项目动作What we did

宾客流程、时装展示与拍摄同步安排。Guest flow, fashion and content planned together.

JEVA 以“Travel with SHEIN”为活动线索，按登船、社交、时装展示、沿湖航行和日落五个时段安排流程。品牌装置兼作拍摄背景，模特、宾客与湖景在预先规划的节点进入镜头。JEVA used ‘Travel with SHEIN’ as the event thread and shaped the run of show around boarding, social time, fashion, the lake journey and sunset. Branded installations became shooting sets, with models, guests and landscape brought together at planned moments.

03 / 交付Delivery

一场活动，一组可持续使用的内容。One event, with content built for continued use.

四小时航程完成了宾客体验、时装展示与内容拍摄。交付影像保留了人物、品牌细节和科莫湖景，可继续用于社交与活动回顾。Across four hours, the journey delivered a guest experience, fashion presentation and content shoot. The resulting images captured participation, brand details and the Lake Como setting for social and post-event use.

工作范围Scope of work